Feed Heartbeat

Shopify → Google Merchant Center monitoring

Know the instant your Google feed silently breaks.

Feed Heartbeat watches your Shopify → Google Merchant Center feed and alerts you the moment products silently drop out, go stale, or stop syncing - the failures Google doesn't email you about.

Fix my feed, £29 → Install Feed Heartbeat →
Detect and advise only · we never touch your store

The problem

Nothing looks wrong, until it costs you.

When your Shopify → Google sync quietly breaks, nothing looks wrong. Google keeps serving whatever it last saw - stale prices, sold-out items, a shrinking catalogue - and never emails you, because from Google's side there's no error to report.

01

A dead feed for six months. One store ran a completely dead feed for six months before noticing.

02

10,000 products gone silent. Another lost the bulk of its revenue when ~10,000 products silently expired and the first signal was traffic collapsing.

03

Even Shopify's own channel. The free Google & YouTube channel syncs, but never watches its own health.

What Feed Heartbeat does

One watchful comparison, done continuously.

Feed Heartbeat continuously compares two things: what your Shopify store says right now, and what Google is actually serving. When they drift apart, you hear about it.

01

Catch dead feeds instantly.

We detect products dropping out of Merchant Center and whole-feed stalls - the silent breaks Google can't warn you about.

02

Never serve a stale price.

We flag when Google is showing a price or availability that no longer matches your store.

03

Fix disapprovals faster.

We surface new Merchant Center disapprovals and warnings with plain-language guidance mapped to Google's issue codes.

One consolidated alert - a single email plus an in-app dashboard - so you stop babysitting the Merchant Center dashboard.

How it works

Three steps, then it just watches.

  1. Connect Shopify (read-only product access) and your Google Merchant Center account.
  2. We poll both on a schedule and snapshot the state each time.
  3. We compare and alert the moment your feed's health changes.

Feed Heartbeat is detect-and-advise only. We never edit your products, change your feed, touch your Merchant Center account, or move any money. We read, compare, and tell you - nothing more.

What data we use

Products and account status. Nothing else.

Feed Heartbeat reads your Shopify product data (read_products only - never customers or orders) and your Google Merchant Center product and account status (content scope) to compare what your store says against what Google is serving. We never access customer, order, or payment data. See our Privacy Policy for the full detail.

Pricing

One flat price. Fixed in 24 hours.

Send us the problem, we diagnose and fix it within 24 hours. One flat payment, refund if not fixed, no subscription.

Fix my feed, £29 →